Burns, Alvin C. <br/><br/>
Marketing research 

 - Prentice Hall Press  1995 
 - 622 pages  xviii, 622 p.; 26 cm 
<br/><br/>Includes Appendixes; Index; Endnotes 
<br/><br/>The Nature of Marketing Research 2; The Marketing Research Industry 20; The Marketing Research Process; Defining the Problem and Determining Research Objectives; Research Design; Accessing and Using Secondary Data; Syndicated Data Source; Observation, Focus Group, and other Qualitative Methods; Survey Data Collection Methods; Measurement in Marketing Research; Determine the Sample Plan; Determine the Size of a Sample;Inferring Sample Findings to the Population and Testing for Difference; Determining and Interpreting Acssociations Between Two Variable; Presenting the Research Results  
<br/><br/><label>ISBN: </label>9780131498655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research ; SPSS for Windows
<br/><br/><label>LC Class. No.: </label>GC HF 5415.2 .B87 1995