Boone, Louis E. <br/><br/>
Contemporary marketing 

 - Dryden Press  1992 
 - 683 pages  xxvii; 682 p.; A-5; N16; G8; I20 
<br/><br/>Includes Index, Glossary, Appendix; Notes 
<br/><br/>The Contemporary Marketing Enviroment; Marketing Planning and Information; Buyer Behavior and Market Segmentation; Product Strategy; Distribution Strategy; Promotional Strategy; Pricing Strategy 
<br/><br/><label>ISBN: </label>9780030540189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>GC HF 5415 .B66 1992