TY - BOOK AU - Brooks, William AU - Robert Bacal TI - The complete book of perfect phrases for high performing sales professionals SN - 9780071636094 AV - GC HF 5438.25 .B76 2010 PY - 2010/// CY - McGraw-Hill KW - Selling N1 - Introduction, Acknowledgments, Chapter1. The Realities, Myths, Errors, and Urban Legend Behind Prospecting; Chapter2. Your Direct Value Statement: What to Say; Chapter3. Direct Methods of Prospecting Cold, Warm and Hot Calling: What to Say ER -