TY  - BOOK
AU  - David, Fred
TI  - Strategic management: concepts and cases
SN  - 9780136015703
AV  - GC HD 30.28 .D38 2009 
PY  - 2009///
CY  - Pearson Prentice- Hall
KW  - Strategic planning ; Business planning
N1  - Overview of Strategic Management; Strategy Formula; Strategy Implementation; strategy Evaluation; Strategic Management Case Analysis
ER  -