TY - BOOK AU - Brooks, William TI - Perfect phrases for lead generation : hundreds of ready-to-use phrases for finding new customers, keeping your pipeline full, and growing your sales SN - 9780071495899 AV - GC HF 5438.25 .B76 2008 PY - 2008/// CY - McGraw-Hill KW - Sales management ; Selling ; Business communication N1 - Includes Conclusion; About author; The Reaities, Myths, Error, and Urban Legend Behind Prospecting; your Direct Value Statement: What to Say; Direct Methods of Prospecting Cold, Warm, and Hot Calling: What to Say; Pre-Approach Campaign; Contacting Warm and Hot Prospective Customers; Multiple Stategies for Lead Generation and How to Make the Work ER -