TY - BOOK AU - Fournies, Fernando F. TI - Why customers don't do what they're supposed to do and what to do about it SN - 9780071486224 AV - GC HF 5439.8 .F68 2007 PY - 2007/// CY - McGraw-Hill KW - Sales management ; Sales personnel--Training of ; Selling N1 - Selling is the Management of Buying; Why Customer Don't Buy, and What You Can Do About it; More Success Strategies for Salespoeple ER -