TY  - BOOK
AU  - Perreault, William D. Jr.
TI  - Basic marketing: a marketing strategy planning approach
SN  - 9780073324043
AV  - GC HF 5415.13 .P47 2008 
PY  - 2008///
CY  - McGraw-Hill
KW  - Marketing--Management ; Marketing ; Marketing--Planning
N1  - Includes Index; Marketing's Values to Costumers, Firms and society; Marketing Strategy Planning; Focusing Marketing Strategy with Segmentation and Positioning; Evaluating Opportunities in the Changing Marketing Enviroment; Demographic Dimensions of Global Consumer Markets
ER  -