Peter, J. Paul <br/><br/>
Marketing management knowledge and skills 

 - McGraw-Hill  2009 
 - 782 pages  xvii; 782 p.; 26 cm 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>9780073381138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>GC HF 5415.13 .P48 2009