TY  - BOOK
AU  -  Kerber, Ronald L.
TI  - Strategic product creation : deliver customer satisfaction from every level of your company
SN  - 9780071486552
AV  - GC TS 170 .K47 2007 
PY  - 2007///
CY  - McGraw-Hill
KW  - New products ; Production engineering
ER  -