TY  - BOOK
AU  - Coe, John M.
TI  - The fundamentals of business to business sales and marketing
SN  - 9780071408790
AV  - GC HF 5438.25 .C64 2004 
PY  - 2004///
CY  - McGraw-Hill
KW  - Selling ; Industrial marketing ; Sales management ; Selling--Data processing
ER  -