Scott, David Mearman <br/><br/>
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 

 - John Wiley and Sons, Inc.  2007 
 - 275 pages 
<br/><br/><label>ISBN: </label>978-0-470-11345-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing ; Public relations ; Internet in public relations ; Marketing--Management ; Viral marketing
<br/><br/><label>LC Class. No.: </label>GC HF 5415.1265 .S26 2007