TY  - BOOK
AU  - Scott, David Mearman
TI  - The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
SN  - 978-0-470-11345-5
AV  - GC HF 5415.1265 .S26 2007 
PY  - 2007///
CY  - John Wiley and Sons, Inc.
KW  - Internet marketing ; Public relations ; Internet in public relations ; Marketing--Management ; Viral marketing
ER  -