TY  - BOOK
AU  - Berckwith, Harry
TI  - Unthinking : the surprising forces behind what we buy
SN  - 978-0-446-56414-4
AV  - GC HF 5415.32 .B47 2011 
PY  - 2011///
CY  - Business Plus
KW  - Marketing--Psychological aspects ; Consumer behavior ; Consumption (Economics)--Psychological aspects
ER  -