TY  - BOOK
AU  - Schmitt, Bernd H.
TI  - Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
SN  - 978-1-4516-3636-9
AV  - GC HF 5415.13 .S36 1999 
PY  - 1999///
CY  - The Free Press
KW  - Branding (Marketing) ; Corporate image ; Consumer behavior ; Design
ER  -