Paharia, Rajat <br/><br/>
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement 

 - MC Graw Hill  2013 
 - 283 pages 
<br/><br/><label>ISBN: </label>978-0-07-181337-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management ; Organizational behavior ; Brand loyalty ; Corporate culture ; Customer relations ; Gamification ; Big data ; Customer loyalty programs
<br/><br/><label>LC Class. No.: </label>GC HF 5415.32 .P34 2013