Docters, Rob <br/><br/>
Contextual pricing : the death of list price and the new reality 

 - MC Graw Hill  2012 
 - 264 pages 
<br/><br/><label>ISBN: </label>978-0-07-177246-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing ; Pricing ; New products--Marketing ; Competition
<br/><br/><label>LC Class. No.: </label>GC HF 5416.5 .D63 2012