TY  - BOOK
AU  - Docters, Rob
TI  -  Contextual pricing : the death of list price and the new reality
SN  - 978-0-07-177246-4
AV  - GC HF 5416.5 .D63 2012 
PY  - 2012///
CY  - MC Graw Hill
KW  - Marketing ; Pricing ; New products--Marketing ; Competition
ER  -