Kim, Chan W. <br/><br/>
Blue ocean strategy :   how to create uncontested market space and make the competition irrelevant / 

 - Harvard business review press  2015 
 - 287 pages 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation ; New products 
<br/><br/><label>LC Class. No.: </label>GC HF 5415.153 .K56 2015