TY  - BOOK
AU  - Kim, Chan W.
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
AV  - GC HF 5415.153 .K56 2015 
PY  - 2015///
CY  - Harvard business review press
KW  - Market segmentation ; New products
ER  -