TY  - BOOK
AU  - Schaeffer, Eric
TI  -  Reinventing the product : : how to transform your business and create value in the digital age 
SN  - 9780749484644
AV  - GC HF 5415.153 .S33 2019 
PY  - 2019///
CY  - Kogan page
KW  - New products--Technological innovations ; Artificial intelligence--Economic aspects ; New products--Management ; New products ; Production management ; Technological innovations--Management
ER  -