Crafting and executing strategy :   the quest for competitive advantage : concepts and cases / 

 - Mc graw hill  2012 
 - 406 pages 
<br/><br/><label>ISBN: </label>9780078029509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning ; Business planning ; Strategic planning--Case studies
<br/><br/><label>LC Class. No.: </label>GC HD 30.28 .C73 2012