Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 

 - 8th ed 
 - Mc graw hill  2009 
 - 838 pages 
<br/><br/><label>ISBN: </label>9780073381091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising ; Sales promotion ; Communication in marketing
<br/><br/><label>LC Class. No.: </label>GC HF 5823 .B45 2009