TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9780073381091
AV  - GC HF 5823 .B45 2009 
PY  - 2009///
CY  - Mc graw hill
KW  - Advertising ; Sales promotion ; Communication in marketing
ER  -