TY  - BOOK
AU  - Palmer, Melina
TI  - What your customer wants and can't tell you : : unlocking consumer brains with the science of behavioral economics 
SN  - 9781642505627
AV  - GC HF 5415.32 .P35 2021 
PY  - 2021///
CY  - Mango publisher
KW  - Consumer behavior ; Consumers
ER  -