Bautista, Adonis S. <br/><br/>
Principles of marketing in the 21st century 

 - Mutya   2020 
 - 139 pages 
<br/><br/>An overview of marketing; consumer behavior; the buying behavior of organizational markets; market segmentation and targeting; market research and information system; the product, services, and brands; the price; marketing channels; physical distribution; retailing and wholesaling; personal selling; advertising, sales promotion, public relation and direct marketting; services and non-business marketing  
<br/><br/><label>ISBN: </label>9789718219379 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing. ;  Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>FIL HF 5415 .B38 2020