De Chavez, Roberto G. <br/><br/>
Principles of marketing /  
Roberto G. De Chavez. 
 - Mandaluyong City :   Books Atbp. Publishing Corp.,    c2021. 
 - x, 230 pages :   illustrations ;   22 cm.  
<br/><br/>Includes reference.  
<br/><br/>Introduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products. 
<br/><br/> This book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing. 
<br/><br/><label>ISBN: </label>9786214091638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415 .D43 2021