TY  - BOOK
AU  - De Chavez, Roberto G.
TI  - Principles of marketing / 
SN  - 9786214091638
AV  - HF 5415 .D43 2021 
PY  - 2021///
CY  - Mandaluyong City : 
PB  - Books Atbp. Publishing Corp.,  
KW  - MARKETING
N1  - Includes reference.; Introduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products
N2  - This book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing
ER  -