Serrano, Angelita Ong Camilar. <br/><br/>
Principles of marketing /  
Angelita Ong Camilar Serrano.  
 - Manila City :   Unlimited Books Library Services & Publishing Inc.,   c2016.  
 - x, 394 pages :   illustrations ;   25 cm.  
<br/><br/>Includes bibliography.  
<br/><br/>Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan. 
<br/><br/> This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book. 
<br/><br/><label>ISBN: </label>9789719654308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .S477 2016