TY  - BOOK
AU  - Serrano, Angelita Ong Camilar.
TI  - Principles of marketing / 
SN  - 9789719654308
AV  - HF 5415 .S477 2016 
PY  - 2016///.
CY  - Manila City : 
PB  - Unlimited Books Library Services & Publishing Inc., 
KW  - MARKETING
N1  - Includes bibliography.; Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan
N2  - This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book
ER  -