TY  - BOOK
AU  - Fromm Jeff
TI  -  Marketing to Gen Z : : the rules for reaching this vast and very different generation of influencers 
SN  - 978-0-8144-3927-2
AV  - GC HF 5415.332 .Y66 .F76 2018 
PY  - 2018///
CY  - AMACOM
KW  - Consumer behavior ; Target marketing ; Young adult consumers--Attitudes ; Marketing
ER  -