TY - BOOK AU - Pradeep, A.K. TI - AI for marketing and product innovation : : powerful new tools for predicting trends, connecting with customers, and closing sales SN - 978-1-119-48406-6 AV - GC HF 5410 .P73 2020 PY - 2020/// CY - Wiley KW - Artificial intelligence ; Machine learning ; Marketing--Technological innovations ; Marketing--Data processing ; New products--Data processing ; Customer services ER -