Longenecker, Justin G.

Entrepreneurship / Justin G. Longenecker [and three others]. - Philippine edition. - Valenzuela City : JO-ES Publishing House. Inc., c2016. - vi, 268 pages : illustrations ; 26 cm.

Includes index.

Chapter 1. The entrepreneurial life.--Chapter 2. Starting a small business.--Chapter 3. The business plan: visualizing the dream.--Chapter 4. The Marketing plan.--Chapter 5. The location plan.--Chapter 6. Pricing.--Chapter 7. Promotional planning.--Chapter Managing operations.--Chapter 9. The organizational plan: teams and legal structures.--Chapter 10. Managing human resources.--Chapter 11. Understanding a firm's financial statements.

This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business.

9789716555011


ENTREPRENEURSHIP
BUSINESS PLANNING
NEW BUSINESS ENTERPRISE
SUCCESS IN BUSINESS
BUSINESS ENTREPRISES --FINANCE
NEW BUSINESS ENTERPRISES --MANAGEMENT

HD 62.5 .E58 2016