TY  - BOOK
AU  - Longenecker, Justin G. 
AU  - Petty, J. William.
AU  - Palich, Leslie E.
AU  - Hoy, Frank.
TI  - Entrepreneurship / 
SN  - 9789716555011
AV  - HD 62.5 .E58 2016 
PY  - 2016///.
CY  - Valenzuela City :  	
PB  - JO-ES Publishing  House. Inc., 
KW  - ENTREPRENEURSHIP
KW  - BUSINESS PLANNING
KW  - NEW BUSINESS ENTERPRISE
KW  - SUCCESS IN BUSINESS
KW  - BUSINESS ENTREPRISES
KW  - FINANCE
KW  - NEW BUSINESS ENTERPRISES
KW  - MANAGEMENT
N1  - Includes index; Chapter 1. The entrepreneurial life.--Chapter 2. Starting a small business.--Chapter 3. The business plan: visualizing the dream.--Chapter 4. The Marketing plan.--Chapter 5. The location plan.--Chapter 6. Pricing.--Chapter 7. Promotional planning.--Chapter Managing operations.--Chapter 9. The organizational plan: teams and legal structures.--Chapter 10. Managing human resources.--Chapter 11. Understanding a firm's financial statements
N2  - This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business
ER  -