TY  - BOOK
AU  - Rodolfa, Bernardo B. Jr.
TI  - Events management : : introduction to meetings, incentives, conference, exhibition (MICE), festivals & other special events 
SN  - 978-621-406-321-5
AV  - FIL GT 3405 .R63 2022 
PY  - 2022///
CY  - Manila : 
PB  - Mindshapers Co., Inc.
KW  - SPECIAL EVENET--MANAGEMENT
N1  - Includes references; Chapter 1 : Overview of the MICE industry -- Chapter 2: MICE in focus -- Chapter 3: Philippine festivals and other celebrations -- Chapter 4 : Personal and special events -- Chapter 5 : Overview of event management -- Chapter 6: The event industry in general -- Chapter 7 : Your role as a manager -- Chapter 8 : Getting started on gathering information -- Chapter 9: The concept of event -- Chapter 10: Screening the event concept  -- Chapter 11: Filling the gaps of the event concept -- Chapter 12 : The event proposal -- Chapter 13: Finalizing the event concept with the event team -- Chapter 14: The event execution and evaluation
N2  - This book will provide a collection of topics that will help you become knowledgeable of what MICE is, how it is planned, executed, and evaluated to ensure that all has been carried out to satisfy the needs and wats of our clients not only locally but even internationally
ER  -