TY  - BOOK
AU  - Kerin, Roger
AU  - Peterson, Robert
TI  - Strategic marketing problems: cases and comments 
SN  - 978-0-13-274725-7
AV  - GC HF 5415.135 .K47 2013 c.1 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - MARKETING--DICISION  MAKING--CASE STUDIES
N1  - Includes index
ER  -