Perreault, William D. Jr. <br/><br/>
Basic marketing :   a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 19th Edition. 
 - New York  McGraw Hill  2014 
 - 726 pages  color illustration ;  29cm. 
<br/><br/>Includes index and glossary 
<br/><br/><label>ISBN: </label>978-0-07-802898-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING ; MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>GC HF 5415.13  .P47 2014 c.1