TY  - BOOK
AU  - Perreault, William D. Jr.
AU  - Cannon, Joseph ; McCarthy E. Jerome
TI  - Basic marketing : : a marketing strategy planning approach 
SN  - 978-0-07-802898-4
AV  - GC HF 5415.13  .P47 2014 c.1 
PY  - 2014///
CY  - New York
PB  - McGraw Hill
KW  - MARKETING ; MARKETING -- MANAGEMENT
N1  - Includes index and glossary
ER  -