Schultz, Don E. <br/><br/>
Integrated marketing communications / 
Don E. Schults, Stanley I. Tannenbaum, Robert F. Lauterborn. 
 - Illinois  NTC Business Books  1993 
 - 218 pages  illustration ;  23cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-8442-3363-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNCATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>GC HF 5415.123 .S3 1993 c.1