TY  - BOOK
AU  - Jeffrey, Mark
TI  - Data-driven marketing: the 15 metrics everyone in marketing should know 
SN  - 978-0-470-50454-3
AV  - GC HF 5415.2 J44 2010 c.1 
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Son, Inc.
KW  - MARKETING RESEARCH
N1  - Include index
ER  -