Kurtz, David L. <br/><br/>
Principles of marketing / 
Davi L. Kurtz 
 - Andover  Cengage Learning  c2011 
 - 820 pages  illustration ;  23cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>978-981-4296-69-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>GC HF 5415 .K87 2011 c.1