TY  - BOOK
AU  - Kurtz, David L.
TI  - Principles of marketing
SN  - 978-981-4296-69-4
AV  - GC HF 5415 .K87 2011 c.1 
PY  - 2011///
CY  - Andover
PB  - Cengage Learning
KW  - MARKETING
N1  - Includes index
ER  -