TY  - BOOK
AU  - Zarate, Cynthia A.
TI  - Principles of marketing : : for senior high school / 
SN  - 9789719815563
AV  - HF 5415 .Z37 2021 
PY  - 2021///.
CY  - Quezon City : 
PB  - C & E Publishing Inc., 
KW  - MARKETING
N1  - Includes glossary, bibliography and index.; Unit 1. Marketing Principles and Strategies.--Unit 2. Building Customer Loyalty Through Customer Service.--Unit 3. Market Opportunity Analysis and consumer Analysis.--Unit 4. Developing the Marketing Mix.--Unit 5. The Marketing Planning Process and the Marketing Plan
N2  - This book principles of marketing aims to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making
ER  -