Zarate, Cynthia A. <br/><br/>
Principles of marketing :   for senior high school /  
Cynthia A. Zarate.  
 - Quezon City :   C & E Publishing Inc.,   c2017. 
 - 203 pages :   color illustrations ;   26 cm.  
<br/><br/>Includes glossary, bibliography and index.  
<br/><br/>Unit 1. Marketing Principles and Strategies.--Unit 2. Building Customer Loyalty Through Customer Service.--Unit 3. Market Opportunity Analysis and consumer Analysis.--Unit 4. Developing the Marketing Mix.--Unit 5. The Marketing Planning Process and the Marketing Plan. 
<br/><br/> This book principles of marketing aims to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making. 
<br/><br/><label>ISBN: </label>9789719807735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415 .Z37 2017