Pride, William M. <br/><br/>
Marketing /  
William M. Pride and O.C. Ferrell. 
 - Philippine edition. 
 - Valenzuela City :   JO-ES Publishing House, Inc.,   c2017. 
 - vii, 357 pages :   illustrations ;   26 cm.  
<br/><br/>Includes notes and Index.  
<br/><br/>Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices. 
<br/><br/> This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics. 
<br/><br/><label>ISBN: </label>9789716555035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415 .M37 2017