TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C. 
TI  - Marketing / 
SN  - 9789716555035
AV  - HF 5415 .M37 2017 
PY  - 2017///
CY  - Valenzuela City : 
PB  - JO-ES Publishing House, Inc., 
KW  - MARKETING
N1  - Includes notes and Index.; Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices
N2  - This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics
ER  -