Serrano, Angelita Ong Camilar <br/><br/>
Marketing for tourism and hospitality / 
Angelita Ong Camilar-Serrano 
 - Manila ;  Unlimited Books Library Services & Publishing Inc.,  c2020 
 - x, 201 pages ;  24cm. 
<br/><br/>Includes bibliography and webliography. 
<br/><br/>1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality  Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality  Product -- 8. Distribution Channels Toursim  and Hospitality Product -- 9. Promoting Tourism and Hospitality Product. 
<br/><br/><label>ISBN: </label>978-621-427-078-1 
<br/><br/><label>LC Class. No.: </label>FIL G 155 .A1 .S47 2020 c.3