TY  - BOOK
AU  - Serrano, Angelita Ong Camilar
TI  - Marketing for tourism and hospitality
SN  - 978-621-427-078-1
AV  - FIL G 155 .A1 .S47 2020 c.3 
PY  - 2020///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
N1  - Includes bibliography and webliography; 1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality  Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality  Product -- 8. Distribution Channels Toursim  and Hospitality Product -- 9. Promoting Tourism and Hospitality Product
ER  -