TY  - BOOK
AU  - Te, Danilo M. 
AU  - Marte, Rodilina Baltazar.
AU  - Abrina, Donna vida M.
TI  - Principles of marketing : : for senior high school / 
SN  - 9789719808077
AV  - HF 5415 .T43 2018 
PY  - 2018///.
CY  - Quezon City : 
PB  - C & E Publishing Inc., 
KW  - MARKETING
N1  - Includes appendices, glossary, bibliography and index; Chapter 1. Marketing Principles and Strategies.--Chapter 2. Customer Relationship and Customer Service.--Chapter 3. Marketing Opportunity and Consumer Analysis.--Chapter 4. Developing the Marketing Mix.--Chapter 5. Managing the Marketing Process.--Chapter 6. Workshop and Presentation of the Marketing Plan
N2  - This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan
ER  -