Evans, Nigel <br/><br/>
Strategic management for tourism, hospitality and events / 
Nigel Evans 
 - Third Edition. 
 - London ;  Routledge Taylor & Francis Group,  c2020 
 - xxv, 787 pages :  color illustrations ;  25cm. 
<br/><br/>Includes glossary and index 
<br/><br/>Part 1. Strategy and the tourism, hospitality and events' contexts -- Part 2. Analysing the internal environment -- Part 3. Analysing the external environment and SWOT -- Part 4. Strategic formulation, evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice -- Part 6. Case analysis for tourism, hospitality and events. 
<br/><br/> This resource introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.  
<br/><br/><label>ISBN: </label>978-1-138-34594-2 
<br/><br/><label>LC Class. No.: </label>GC G 155 .A1 .E93 2020 c.1