TY  - BOOK
AU  - Thomas, Christopher R.
AU  - Maurice, S. Charles
TI  - Managerial economics: foundations of business analysis and strategy 
SN  - 978-1-260-56554-6
AV  - GC HD 30.22 .T46 2020 c.1 
PY  - 2020///
CY  - New York
PB  - McGraw Hill Education
KW  - STRATEGIC PLANNING
N1  - Includes index; Managers, Profits, and Markets -- Demand, Supply, and Market Equilibrium -- Marginal Analysis for Optimal Decisions -- Basic Estimation Techniques -- Theory of Consumer Behavior -- Elasticity and Demand -- Demand Estimation and Forecasting -- Online Appendix 1: Estimating and Forecasting -- Industry Demand for Price-Taking Firms -- Production and Cost in the Short Run -- Production and Cost in the Long Run -- Production and Cost Estimation -- Online Appendix 2: Linear Programming -- Managerial Decisions in Competitive Markets -- Managerial Decisions for Firms with Market Power -- Strategic Decision Making in Oligopoly Markets -- Advanced Pricing Techniques -- Online Appendix 3: -- Pricing Multiple Products Related in Production -- Decisions under Risk and Uncertainty -- Government Regulation of Business
ER  -